Financial Insights

Nissan discontinues Datsun brand in India

Japanese car manufacturer Nissan announced that it was discontinuing the Datsun brand in India effective from 20th April.

The company finally discontinued the brand which it had announced it was phasing out since 2019. This ends the brand’s 9-year run in the country.

The company has failed at growing the brand since it launched it in India. The sales numbers were not satisfactory enough and Nissan had discontinued car models Go and Go+.Datsun sold 4,296 units in the Indian market between January and December 2021, comprising a market share of just 0.09 percent at the time. In 2020, the company stopped Russian and Indonesian operations as well.

With the cessation of the Datsun brand, the Redi-Go model has been discontinued as well as a part of the company’s strategy for global transformation.

“As part of Nissan’s global transformation strategy, Nissan is focusing on core models and segments that bring the most benefit to customers, dealer partners and the business. In India, this includes the all-new, locally produced Nissan Magnite with over 100,000 customer orders to date,” Nissan India said in the statement.

Highlight by Aman Agarwal.

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