Multiplex operator PVR in partnership with cinema advertising platform UFO Moviez has introduced anti-viral cinema air purification system for its 856 screens.
The cinema-specific air sterilization device, called UFO-Wolf AirMask, eliminates air-borne viruses in enclosed spaces, said Gautam Dutta, CEO, PVR Ltd.
PVR has invested close to Rs 9 crore to install around 4,000 units of Wolf AirMask in its properties. One auditorium needs around 4 machines with one unit covering around 1,000 square feet area, according to Dutta.
Kapil Agarwal, Joint Managing Director at UFO Moviez India Ltd., said that while PVR is the first organized effort, they have installed the technology in many theatres across India.